Run these reports at the end of your year for best reservation management data practices.
- JE Summary Report – Can be run by the day, week, month or year depending on the time frame you are looking for data for. Corresponds to your accounting method of choice, as long as the End of Day update has been done.
- Revenue Summary – This report is not dependent on your End of Day, and based on Cash Basis accounting. Shows you revenue earned for the date range energy, and breaks it up based on charge type. Individual Unit Classes are shown in the bottom part of the report. Can give you great information on if people are paying for things like lock fees, and which classes are doing well.
- Revenue by Unit – shows the revenue earned by each unit at the park (pre-tax, and unit fees only). See which sites are making the most/least money to increase/decrease rates for next year.
- Avg Daily Revenue by Unit – How much on a daily average are each of your units making? Can be a great way to see if you’d like to increase pricing.
- Occupancy Summary – can show you which months/date ranges had higher or lower occupancy to adjust rates accordingly. Run by unit class for insights on which classes perform better than others.
- Referral Sources – see where customers are hearing about your park from so that you can funnel more marketing or attention into that avenue.
- Reservations Created Summary – get an idea of when popular times for people to book are. This can help ensure that your settings are ready to go for that time frame, or to ensure extra staff are in the office when it’s likely to be busier.
- Overdue Charges – check to see what is on this list, and do cleanup if necessary. Overdue charges will not go away automatically from season to season, so they need to be collected, set as uncollectable, or deleted. You may also want to ban non-paying customers so that they can’t book online for next season.
- Reservation Credits – gives you an idea of how much money you have sitting in limbo. Reservation credits are money that has been given or paid by a guest, that hasn’t been used towards their charges yet.
- POS Items Sold/POS Items Sold Summary – This gives you an idea of which POS items are high sellers to help you prepare stock, and decide if price increases are necessary.
🙋♀️ Still need help? Email: support@fireflyreservations.com and one of our technicians can help answer your questions.
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