Email large groups of your guests in Firefly
Last Updated: January 22, 2025
Link to Feature: https://app.fireflyreservations.com/Guests/NewEmail (or click here)
This article applies to the following:
- Sending emails to guests who have previously had a reservation in Firefly
Quick Links
How to Create an Email Template
Email Guests Overview
Sometimes you need to send a mass email to all or a group of your guests. This may be to remind guests of a park policy, share about an upcoming event, or send notification for an exciting new feature or amenity available. In any case, it can be quite a hassle to gather all the email addresses and even more of a hassle if you want to include any personal data in the email. The Email Guests feature takes care of these hassles by allowing you to send an email to a group of guests or the entire park at once automatically filling in personalized information when placeholders are used.
How to Send a Mass Email
This is done in the Email Guests feature. Follow the steps below to customize your email, choose who receives it, send a test email, and send your mass email:
- Click Guests on the main menu
- Click Email Guests
- The filters shown allow you to customize the list of potential recipients for your message. Enter in the guest criteria then click Search.
- When the recipients list updates, check the box to select a guest or choose the "Select All" button to email everyone on the list.
- Draft your email contents. Create your email body from scratch or choose a template from the dropdown. Either way, be sure to explore and use placeholders which allow you to personalize each email with information specific to the receiving guest. When using templates, you can send as-is or edit the template for this email's purpose.
If you do not see a template you would like to use, simply cancel out of this email and go to Settings > Email Templates to copy the body of the email template you desire. Come right back here to paste the template into your message.
- Send your email to your guests, or send a test email first.
When sending a test email, you will be required to select a recipient. But you can rest assured the email will only send to the address you enter, the guest selected as recipient will not receive anything. The guest recipient is only selected to fulfill any possible placeholders in the email body.
💡 TIP: If you are sending emails to a large amount of users, we recommend splitting these up in batches. As email security increases, it is easy to get flagged as spam. Sending emails in smaller batches can help avoid this.
How to Create a Custom Email Template
If you will be sending the same mass email on a regular basis or occasionally as-needed, you may opt to create an email template for the message. Check out the Custom Email Templates article for step-by-step directions on creating a new, custom email template. Also, since all custom email templates are available in the template dropdown shown above, you may choose to create a custom email template for a standard template not available in the template dropdown.
Sample Email
Example of a customized email
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