Unlock More Bookings: Why Guests Abandon Cart (And How to Fix It)

Struggling with abandoned carts on your campground's reservation page? You’re not alone! Let’s explore why some guests hesitate to hit that "Book Now" button and how you can turn those holdouts into happy campers. 

Why Guests Might Not Book on Your Site 

1. Cost of Booking
   Sticker shock is real! Guests might be put off by upfront costs, unclear pricing, or unexpected fees. Or, they might be comparing your rates with competitors.
2. Researching Future Trips 
   Sometimes, visitors are just in the planning phase. They’re browsing, gathering information, and aren’t quite ready to commit. How can you nudge them toward booking now? 
3. Logistics – Limits, Location, or Age Restrictions 
   Guests may realize your park’s guest limits, pet policies, or vehicle restrictions don’t match their needs. Or they discover your park is farther away than they’d like to travel. Age-restricted parks, like those for 55+, can also be a surprise for some. 
4. Unclear Information About Your Park 
   Lack of specific details, stock photos, or vague descriptions can leave potential guests uncertain. They might be looking for clear info on amenities, policies, and what your sites really offer. 

How to Turn Browsers into Bookers 

1. Transparent Pricing: Show all costs upfront to prevent surprises.  
2. Visual Aids: Include real photos of your sites and a park map to make the selection process easier. In Firefly, you can upload multiple images for your units enhancing the booking process and enticing potential guests to come visit your park.  
3. Clear Policies
   Highlight policies such as your cancellation and pet rules in an easy-to-find spot on your website.
4. Flexible Payment Options
   Offer deposit options for your customers so that they are not deterred from hitting the “book now” button. For more information on how to set up your custom deposits in Firefly, visit our help article here.
5. Communication
   Provide quick answers to common questions about your amenities, nearby attractions, and more. Include information about your city, local guides, or park activities on your website for easy research by your guests.  

With these steps, you can build trust with potential guests and help guide them confidently through the booking process. Let’s turn those "maybes" into "yes, please!"

If you need help evaluating areas your park can improve in these areas, our Success team is here to help!

Reach out to success@fireflyreservations.com and we would love to connect with you.